Why Motivation Won’t Save Your Business

A client asked me recently: “Justin, how do you stay so motivated?” Here’s the truth: I don’t. Some days I’m tired, some days I’m low on energy. But after 20 years of running businesses — from my accountancy firm, to a letting agency, to AskJT — I’ve learned that motivation isn’t what gets results. In this episode I share: Why motivation is unreliable (and why you shouldn’t depend on it) The goals and systems that keep me moving when energy runs out A client story about how delegation and systems gave him more time with his family How purpose makes discipline stick when motivation disappears If you’re a business owner waiting to “feel motivated,” this episode will show you what really works. 👉 Subscribe to the AskJT Podcast for weekly tips on business growth, tax, and finance.