AI Won’t Kill Your Business - It Might Save It!

We've all seen the headlines: AI is coming for your job. Compliance work is dead. Chatbots will replace your staff.

But here’s the reality: AI isn’t replacing skilled professionals—it’s amplifying them.

If you know your business inside out, AI could become your most powerful asset.

How We’re Using AI in Our Accountancy Firm

At my firm, we've created custom GPT models to tackle common client questions—such as guidance on purchasing electric vehicles or explaining details of their tax returns. These aren't generic chatbots. Instead, they're precisely trained using templates we’ve developed, tax rules we thoroughly understand, and advice honed through years of professional experience.

By inputting client-specific details, our GPT generates tailored, high-quality responses almost instantly.

During our recent January tax return rush, the difference this made was clear.

Typically, when over 40 clients leave submissions until the last moment, service quality suffers. It's not ideal—but it’s reality.

This year was different.

Every single client received consistent, personalised, and timely advice.

The difference-maker? AI.

AI Only Works If You’re Already an Expert

There's a critical point many overlook: AI isn’t effective without expert oversight.

Consider this scenario: A client asks about trivial benefits for company directors. I already know the rules backwards and forwards. Could I write the email myself? Of course. Instead, I prompt our AI to draft it.

Because I fully understand the topic, I can guide the AI, instantly identify mistakes, and enhance the output. Not only does AI deliver exactly what I want—it often includes extra insights I wouldn’t have had time to write myself.

This Isn’t Just About Accountancy

Could a law firm train a GPT using its full archive of case files and legal precedents?

Could a customer support team build a GPT from past resolved tickets, user manuals, and the best responses they've ever sent?

Could a marketing agency develop an AI assistant based on brand guidelines, successful campaign data, and detailed customer personas?

Absolutely.

But only if they deeply understand their subject. Only if they know what exceptional work looks like.

If you understand excellence in your industry, you can train AI to replicate—and scale—it.

One Final Note

I didn't have time to write this article—and that's exactly my point.

I provided prompts to AI based on my ideas, experience, and personal style, and this article is what it produced. If you listen to the audio version attached to this post, it has also been generated by AI. Compare it to what you hear from some major news outlets, and you might agree: I’ve created something that sounds better. This isn’t just experimentation anymore — I’ve moved beyond playing with AI. I’m now deploying it, seriously and strategically, to help grow my business.

I deliberately haven't edited this article.

Because this isn’t just an article about AI—it's powered by AI.

AI didn't invent these ideas. I did. But it helped me communicate them faster, clearer, and better.

That's the future we should embrace. Not replacement, but amplification.