Lessons from the Next Generation of Entrepreneurs: Insights from a Student Trade Show
Jan 07, 2026
In a world where entrepreneurship is becoming increasingly accessible, the challenges faced by student entrepreneurs mirror those of seasoned business owners. Recently, I attended a student trade show at Northumbria University, where I unearthed valuable lessons that can help both new and established businesses thrive. Here’s a detailed look at the key takeaways from the event that are sure to resonate with anyone looking to succeed in their entrepreneurial journey.
1. Understanding Your Customer Base
At the trade show, one standout team was running a successful house music events company. They had filled a large venue and showcased their events through engaging photographs. However, during our conversation, I noticed a gap in their social media strategy. They relied heavily on Instagram but lacked a backup plan for potential account issues. I advised them on the importance of push marketing: utilizing their email list to offer loyalty discounts and early bird tickets to past attendees. This insight emphasizes that repeat customers are often your most valuable asset. Lesson one: Your next sale is likely to come from someone who has bought from you before.
2. Prototyping with Available Tools
Another group presented an idea for an app they estimated would cost £70,000 to develop. They hadn’t considered using AI tools like Bolt.new or Replet to create a basic prototype. I shared my experience of building a working web app in just 20 minutes using simple tools, highlighting how these technologies can help entrepreneurs validate their concepts without incurring heavy costs. The lesson here is clear: Build the simplest working version of your idea using tools you already have. This prevents unnecessary expenditure and allows you to refine your concept before seeking further investment.
3. Challenge Your Assumptions
One group was developing an automated tool for managing direct messages on social media. While discussing their plans, I encouraged them to consider existing solutions like Zapier before diving into custom code. The presence of assessors from the university reinforced the need for critical questioning. This interaction served as a reminder that seeking input from individuals outside your industry can provide fresh perspectives and prevent costly mistakes. Lesson three: Find people who challenge your assumptions early in the process.
4. Leverage University Resources
A brilliant concept emerged from a team focused on developing an ADHD support tool, rooted in personal experience. However, they believed building a prototype would be too expensive. I pointed out that they were surrounded by engineering students eager to work on real-world problems. By connecting with the engineering department, they could access resources that could help them develop their prototype at minimal cost. This highlights lesson four: Use the resources around you before spending money you don’t have yet.
Throughout my interactions at the trade show, it became evident that the challenges faced by student entrepreneurs are not unique; they are shared by small business owners everywhere. By leveraging existing resources, seeking mentorship, and embracing open-mindedness, entrepreneurs can navigate their journeys more effectively. Whether you are a student just starting out or an experienced business owner, the key takeaways from this experience could be pivotal in shaping your success. Remember, the best businesses are built on stories and the ability to adapt and learn.
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